Compare and contrast the appeal of Zoo marine, bar crawl and jeep safari to different visitors
All three attractions aim to attract different types of visitors using the products and services on offer. It’s obvious that the bar crawl is aimed at young adults who want to have a good time and meet new people. The zoo marine is aimed at families with young children and the jeep safari usually will attract visitors of all ages.
Golfers would benefit from the jeep safari and the bar crawl. This is for different reasons, the bar crawl provides an opportunity to meet new people in a fun atmosphere whereas the jeep safari is an all day excursion so it would keep the occupied throughout the day and its better than being stuck in the hotel or at the beach all day.
How these attractions could could increase their appeal to these different visitors
I think the zoo marine could develop their thrill and water rides to attract teenagers and young adults. This is because I feel it would be a good idea due to the amount of young adults Albufeira and other local areas attract. Another thing that might benefit the park would be to introduce a mini golf themed part of the park. The reason for this is because a lot of golfers holiday in the Algarve so they could still enjoy a golfing theme at the park but in a more relaxed and fun atmosphere with their partners.
The jeep safari is quite misleading as when it was first mentioned, I like many other people, assumed there would be animals involved. However this was not the case. This could be a point to improve and it could be done by the jeeps stopping off at more secluded and animal inhabited areas. This would attract a wider range of people and make the trip that bit more interesting.
The bar crawl could be improved by having a more structured games programme for the night. I would also help if the reps running the night were more charismatic.
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